From City Journal:

I have obtained a cache of internal documents about the company’s initiative, called Listen Understand Act, which is based on the core principles of critical race theory, including “intersectionality,” “systemic racism,” “white privilege,” and “white fragility.” CEO John Stankey launched the program last year and, subsequently, has told employees that private corporations such as AT&T have an “obligation to engage on this issue of racial injustice” and push for “systemic reforms in police departments across the country.”

According to a senior employee, who agreed to speak on condition of anonymity, managers at AT&T are now assessed annually on diversity issues, with mandatory participation in programs such as discussion groups, book clubs, mentorship programs, and race reeducation exercises. White employees, the source said, are tacitly expected to confess their complicity in “white privilege” and “systemic racism,” or they will be penalized in their performance reviews. As part of the overall initiative, employees are asked to sign a loyalty pledge to “keep pushing for change,” with suggested “intentions” such as “reading more about systemic racism” and “challenging others’ language that is hateful.” “If you don’t do it,” the senior employee says, “you’re [considered] a racist.” AT&T did not respond when asked for comment. 

On the first page of AT&T’s Listen Understand Act internal portal, the company encourages employees to study a resource called “White America, if you want to know who’s responsible for racism, look in the mirror.” The article claims that the United States is a “racist society” and lays out its thesis plainly: “White people, you are the problem. Regardless of how much you say you detest racism, you are the sole reason it has flourished for centuries.” The author, Dahleen Glanton, writes that “American racism is a uniquely white trait” and that “Black people cannot be racist.” White women, she claims, “have been telling lies on black men since they were first brought to America in chains,” and, along with their white male counterparts, “enjoy the opportunities and privileges that white supremacy affords [them].”

[…] In the “Act” section of the training program, AT&T encourages employees to participate in a “21-Day Racial Equity Habit Challenge” that relies on the concepts of “whiteness,” “white privilege,” and “white supremacy.” The program instructs AT&T employees to “do one action [per day for 21 days] to further [their] understanding of power, privilege, supremacy, oppression, and equity.” The challenge begins with a series of lessons on “whiteness,” which claims, among other things, that “white supremacy [is] baked into our country’s foundation,” that “Whiteness is one of the biggest and most long-running scams ever perpetrated,” and that the “weaponization of whiteness” creates a “constant barrage of harm” for minorities. The 21-Day Challenge also directs employees to articles and videos promoting fashionable left-wing causes, including “reparations,” “defund police,” and “trans activism,” with further instruction to “follow, quote, repost, and retweet” organizations including the Transgender Training Institute and the National Center for Transgender Equality.

Rufo reported earlier this month that Walmart is training white employees that “white is not right.”

Coca-Cola is training white employees to “try to be less white.”

I think I found the “systemic racism” we’ve been told so much about!

The post ‘White People, You Are The Problem’: AT&T’s Internal ‘Racial Reeducation Program’ Leaked appeared first on Planet Free Will.

CDC data showed an acceleration in birth declines for the second half of 2020. Full-year data shows that the number of babies born countrywide fell 4% to 3.6 million, the most significant decline since 1973, the start of the stagflation of the 1970s. 

The latest CDC data disproves the mainstream media’s narrative of a “COVID Baby Boom” as much of the nation was cooped up in their homes during lockdowns. 

The data appears to show millennials were not in the ‘mood’ to have a child during the global health catastrophe. The declines in births have been occurring for several years as the younger generation, trapped in insurmountable debts, can barely afford rent and groceries, nevertheless raise a child. 

On a state-by-state basis, California in December led the declines, which plummeted 19%. For the second half of the year, New Mexico, New York, Hawaii, and West Virginia saw decreases ranging from 8% to 11%.

We noted California’s population continues to drop as a mass exodus of residents escapes the liberal hell hole of high taxes, unaffordable homes, and violent crime. The younger generation in the state appears to be having fewer children, exacerbated by the pandemic. 

Bloomberg shows a shocking chart that when factoring all the deaths in 2020 and into 1Q21, including virus-related deaths, U.S. births only exceeded deaths by 45,000 in February and March. 

In terms of race, births in December had the most significant reduction among Asians, plunging 19% from the same period in 2019.

What this shows are some early signs of a COVID baby bust. But most of this is a continuation of a trend that’s been happening for more than a decade. With birthrates faltering and debts soaring. We believe the primary secular economic trend is, and has been for at least a decade is deflation – as we’ve said before, Japan is a microcosm of what America is facing as the “3-D’s” of debt, deflation, and the inevitability of demographics implosion continues to widen the wealth gap. 

The post COVID Baby Bust Accelerates Nine Months After Lockdowns appeared first on Planet Free Will.

With the UN World Food Program announcing that some 270 million people worldwide now face starvation, the ongoing debate about the real aims of the technocracy is profound. The question is whether their aim tends more towards major population reduction, or more towards a new type of slavery.

It appears that philosophical and long-term practical questions remain a mystery. We will argue that evil, not simply the influence of the base upon the superstructure, is at the core of this endeavor. We have defined evil as inflicting the highest degree of pain upon the greatest number of resisting subjects. In short, we have defined evil as sadism, inflicting evil because it brings satisfaction to those inflicting it.

Because evil is fundamentally a destructive force, it cannot create anything: nothing in it is truly novel nor of use to humanity. Its pleasures are short-lived and spurious. It is unsustainable, self-defeating, ultimately leading to self-destruction.

We have adequately assessed from any number of sources that nefarious interests are behind this process, who seek to make the process also about the exercise of power, in addition to several other aims (remaining in power, exercising power in ways consistent with their occult beliefs about evil, etc.). We understand that they are ‘evil’ because they involve a type of ‘power-over’ (as opposed to power-with/consent) which derives this power from fear-mongering and terrorism upon the population. Terrorism here is defined as the operationalized use of fear, pain, and other injury towards socio-political aims.

Had their plans not been rooted in evil, they would have used soft-power tactics like manufacturing consent, to arrive at their ends.

The aim of the Great Reset is to transition the ruling plutocratic oligarchy into a technocratic one. The basis of plutocracy is finance, and the introduction of AI and automation eliminates the basis for finance as the foundation of an economy of scale. This is because automation and deflation move in tandem, making new technologies net losers. Therefore a new paradigm accounting for this post-financial ‘Fourth Industrial Revolution’, must be introduced.

Side-by-side comparison of auto-assembly line: 1920 vs. 2020 – ‘Humans need not apply’

But the ideology of the Great Reset is based within the old financialist paradigm, which is one of cost externalization. When human beings are no longer involved in the valorization process in the production of goods and services, then humanity itself is the cost that requires externalization – elimination.

But how it is that sadism became the occult religion of the ruling class, presents a “chicken-or-the-egg” type of question. That is, did the corporate ideology mutate into occult sadism, or did occult sadism find its expression through the corporate ideology? This question will no doubt form the basis of later inquiry.

We often defer to nefarious motivations or processes in terms of ‘greed’, or ‘self-interest’, ‘power obsession’ or the ‘crisis of capital accumulation’, ‘speculative bubbles’.

And these do not suffice in the final analysis, though they provide explanatory power. The problem arises in predictive power, because while we face a crisis of diminishing returns due to automation (as the increasing tendency towards net loss on new large capital investments), the real psychological needs that motivate the present plutocracy as a power-group are actually undermined in significant and sudden population reduction, or new post-coercive technologies that eliminate human agency. This may seem counter-intuitive, but in light of an understanding of the self-defeating nature of evil, we will explore this question.

When we map out the probabilities of three intersecting policy vectors, we can understand this question even better. Those policy vectors are a.) neuralink/AI/Neural Implants/magneto proteins and related transhumanism, b.) depopulation as part of stated Agenda 2030 goals, c.) automation/roboticization, 4IR, and IoT.

This will follow from our last piece on the subject, The Great Reset Morality: Euthanization of the Inessentials:

Neural Implants

The development and introduction of neural implants, magneto proteins, etc., can go in any number of directions. Some types of these promise to give elites ‘super-human’ cognitive abilities. However, another very practical application is to mandate that these are used on the general populace as to handicap them or control their thoughts in some way.

In that sense, neural implants can work like pharmaceuticals are used in psychiatry. In the creation of this sort of Huxleyesque ‘Brave New World’, we can easily see the continuation of a paradigm already existing today. This is one where it is common-place to find various predictable depressions, anxieties, and neuroticisms caused by contemporary social conditions, but treated psychiatrically instead of resolved socio-economically.

Neural implants can also perform a similar function, but go even further. Beyond emotions or basic effect on the re-uptake of certain hormones like serotonin, etc.; neural implants can direct thoughts or change whole cognitive processes. Beyond feelings, drives, and impulses, neural implants promise to produce actual thoughts in the minds of the subject.

LLNL engineer Vanessa Tolosa holds up a brain implant – credit: Extreme Tech Magazine, July 2014

In between these two is a hybrid form – nanotech and chemogenetics working with optogenetics. Because the delivery system to the brain can be through injection, nanolipids and other compounds can come in the form of shots. These can be delivered as part of a required ‘vaccination’ regimen (insofar as that term has been redefined), as nanotech features already in the Covid-19 shot.

Therefore, such can be included – whether disclosed to the public or not – in required vaccinations.

The development of these would seem, however, to be a technology that would support slavery, but does not rule out genocide. Certainly the ability to control the thoughts of a population would greatly mitigate risk in the view of the state apparatus, especially as it moves towards genocide.

Depopulation: Myths vs. Facts

Population control and population reduction have long been policy at various institutions and think tanks committed to global governance, from the UN to the World Economic Forum. It was a part of the UN’s Millennium goals, and since the dawn of the 21^st century, has been part of UN Agenda 2030.

It is important to now introduce a framework for understanding the problem of population in light of economic development. The long standing view is that economic development leads to population stagnation, even decline. The idea here is that education and urbanization are processes which lead towards better knowledge of basic family planning, in tandem with improved access to abortion and birth control.

The underlying postulate is that people naturally do not want to be burdened with children, that children are an affront to freedom in the abstract. The formula is that as people are better educated and have more meaningful work and interesting lives, they know both how to prevent pregnancy and also no longer have ‘primitive’ inclinations towards large family building.

This mythology was built up around a notion that people are fundamentally self-interested in the narrowest sense, to the exclusion of other desires, needs, and impulses. They are presented as the norm such to furthermore create a broader culture which opposes procreation.

Instead, the real mechanism pushing population stagnation in the 1^st world are increased pressures of work, and increased costs of living. Rather than ascribing population stagnation to improved conditions of life, these are more related to austere conditions imposed by late modernity. The costs of property, of rents, of food, and also because of the decline in quality of goods through increased planned obsolescence, has placed more economic pressure on individuals and couples. It has led to the requirement that both members of a household are working full-time. And even with this, home ownership in cosmopolitan centers is practically impossible for most. Austerity has also led to stagnation in life expectancy.

This truth is exposed in actual policy papers like “New strategies for slowing population growth” (1995). Here, the doublespeak is evident, with easily decipherable phrases within it; “…reduce unwanted pregnancies by expanding services that promote reproductive choice and better health, to reduce the demand for large families by creating favorable conditions for small families…”. What could possibly be meant by ‘create favorable conditions for small families’?

Economic development does not reduce population, but if we add austerity and demanding and inflexible work obligations, then we land on an answer. Economic prosperity, as it has for time immemorial, promises to greatly increase the population in the absence of a program of population reduction. Because an organic 4IR not brought in by the technocracy would decrease work obligations and increase quality of life markers, we would expect a population boom.

Consequently, projections that that population will top off at just under 10 billion by the 2060’s are as erroneous as they are linear. Without a technocracy working to actively reduce population, as they believe, an economy based on automation and AI would see a population explosion.

Conclusion

It is still likely that the would-be technocrats have indeed thought out the end-game, and that there are any number of possibilities that will allow them to harvest sadistic pleasure as an exercise of absolute power, in perpetuity. This might mean increasing fear of extermination far beyond actual population reduction. It could mean maintaining many aspects of agency for the controlled population, so that their pains are internalized in multivariate and complex fashions, that include confused feelings of self-blame, identifying with the abuser, resentment, regret, and also violations of will and dignity. Again, if will is not a factor, then all of these potential arenas of psychological pain are not present.

To frame the following, it is fundamental to understand that in a post-labor civilization, the status of humanity no longer exists upon a metric of utility. Either civilization exists to improve the human condition, or to increase human suffering. There are no trade-offs or costs. Society is either good or evil.

But evil is short lived and short-sighted, and this is why: Sudden population reduction is a fire-cracker, it explodes just once. The pleasure in the process of eradicating billions of people, and the fear, pain, and suffering this would cause, within the span of a few short years, only gets to be enjoyed once. It’s a sacrificial ritual upon the altar of Moloch that can only be performed one time.

Likewise with post-coercive technologies: Without agency, controlling people serves no purpose in terms of violating their own will or desire. Causing pain on a subject that does not resist because he has no will, gives the sadist much less pleasure than would pain on a subject against their will.

Moreover, the position of being elite is relative to a number of factors such as distribution of wealth, power, and/or privilege, and the sheer numbers in terms of population, that one possesses these advantages over.

If there are only elites remaining, then they would have merely introduced a new kind of egalitarian society on the foundation of superabundance and a miniscule human population. If living conditions of an existing humanity can be greatly reduced, then the relative privilege and luxury enjoyed by the elites grows in that proportion.

Absent some radical life-extending technology, it is conceivable that science and technology have already reached the zenith point at which privilege and luxury cannot be furthered. A reasonable solution would be to reduce living conditions for others so as to enhance their own relative privilege. The greater number of people who live in reduced conditions, the more privileged one’s position of privilege actually is.

Likewise, it would seem that maintaining some human population as ‘possessions’ would serve to augment ownership over human beings, perhaps the most valuable type of possession because they are aware that they are owned – but only if that humiliates them. For what other purpose is there for slavery, in a world without human labor?

Does it have any meaning, or is any satisfaction achieved, by governing over people without the possibility to have the will to either consent, or conversely, resent the ruler? Here we can understand it along these lines: the possibility for agency means that governing can happen with their support, or against their will.

But neural implant control over cognitive processes, eliminates the possibility for will, which would deprive technocrats of the pleasure of ruling with or against the will of the ruled.

Therefore, the destructive evil framework of those behind the Great Reset is revealed. The use of strategy, planning, and cunning to achieve their desired result is prevalent. But have they examined the foundation of their desires? Do they understand what their victory would deliver to them?

The only thing left to destroy in a world populated by elites alone, are other elites. It would seem that the desire to dominate others does not simply come to an end on its own.

For these reasons, it is likely that some elites have seen the problem in this end game. This would explain the inter-elite conflict which we have explored previously, and will return to in the near future.

The post Have the Great Reset Technocrats Really Thought This Through? appeared first on Planet Free Will.

The slick propaganda that promises to eliminate poverty, create wonderful jobs with dignity and bring lasting peace to the world has more in common with a pile of horse manure than lasting solutions.

I stated in early 2020 that the Great Panic of 2020 (read, “pandemic”) was the start of Technocracy’s coup d’état. It was global in scope, horribly damaging to the global economy and ripped the fabric of societal status quo to shreds. All of this was supposedly caused by an unseen enemy. And now, the “scientists” behind it, like Dr. Anthony Fauci, are proven to be frauds and hucksters whose science has been discredited as “pseudo-science” at best.

May I remind you that global warming is also an unseen enemy of the same magnitude? The corrupt and bastardized data supporting global warming is as fraudulent and deceptive as that of COVID-19. Lies abound. Fabricated computer models spit out megatons of buffalo chips to tell us we are all going to die when the polar ice caps melt and the seas rise.

I have also warned that there will be other attacks of deception to solidify the global Technocrat takeover.

The Technocrats are delivering.

Two major back-to-back hacking episodes have suddenly appeared to underscore the need for a universal ID system and total control over the Internet. First, the Colonial Pipeline was shut down causing massive fuel shortages on the East Coast. Second, the largest meat producer in the world is hacked bringing production to a halt. Gas prices go up. Meat shortages threaten availability. All thanks to an invisible enemy (the hackers) who we are told are some dark, deep-state entity trying to destroy America.

Let’s pause and remember that the Great Panic of 2020 was preceded by a global pandemic simulation called Event 201, sponsored by the World Economic Forum. This is a fact, not speculation. Event 201 scripted the pandemic response almost to the letter. They were prepared and in control.

This July, the WEF continues another comparable simulation that started in 2020 called Cyber Polygon. Partners listed on the WEF website include IBM, INTERPOL, ICANN (Internet Corporation for Assigned Names and Numbers), Ericsson, virus maker Trend Micro, Accenture, AIG, Allianz, Amazon, Bank of America, BlackRock, VISA, etc.

Cyber Polygon scripts a global response to a high-profile cyberattack:

With global digitalisation further accelerating and people, companies, and countries becoming ever more interconnected, security of every single element of a supply-chain is key to ensuring the sustainability of the whole system. During the technical exercise, participants will hone their practical skills in mitigating a targeted supply chain attack on a corporate ecosystem in real time. (emphasis added)

What a coincidence that two major supply chain hacks suddenly appear out of the blue, affecting potentially hundreds of millions of consumers and scaring the pants off the rest of us. Who are these invisible hackers anyway? Why can’t anyone catch them in the act? Well, anonymity is part of the script (just like the COVID-19 virus) because the cause is of no interest to the likes of the WEF, but only their response to it.

Now let’s bring up UFOs. All of a sudden, talk about UFOs is everywhere. The propaganda machines are in full swing as the government and military release tapes, recordings and documents that suggest aliens have arrived on planet earth. Can they produce one spaceship or one alien body? Nope. How about a clear picture or photograph? Nada. It is just another invisible enemy being conjured up to stoke a socially engineered response in world-wide populations.

On June 2, former President Barack Obama weighed in on aliens and UFO sightings. The Daily Star (UK) reported,

Barack Obama has waded into the conversation about alien life – and has predicted that if evidence of aliens emerges, it will lead to sweeping changes around our planet.

The former US President said that proof of aliens would likely result in the emergence of new religions, and there would be calls for huge sums of money to be spent on weapons systems so we can defend ourselves from possible attack.

He was asked what he thought would happen if we could prove there were aliens probing the Earth but we were unable to make contact with them or interact with them.

“It’s interesting.” he said.

“It wouldn’t change my politics at all. Because my entire politics is premised on the fact that we are these tiny organisms on this little speck floating in the middle of space.

“But no doubt there would be immediate arguments about like, well, we need to spend a lot more money on weapons systems to defend ourselves. New religions would pop up. (emphasis added)

Don’t overthink this. The military is the major propagandist on UFOs and it is also the biggest consumer of taxpayer funds on the planet. President Eisenhower warned us about the Military/Industrial Complex as well as the “technological elite”. Well, it is painfully obvious that they have joined forces and have a common purpose.

So let’s add this up. The air we breathe is polluted with a deadly virus that will probably kill millions; the food and energy supply chain is stopped up and if we don’t starve first, our budgets will be trashed over high energy prices; space aliens have arrived but the Space Force will save us if we give them enough money and control.

Perhaps comparing all of this to a pile of horse manure is overly gratuitous. At the very least, I will say this:  if anyone tries to spook you with some unseen enemy, pass them the shovel and tell them to get busy cleaning out the horse stable.

The post How Technocracy Is Using Unseen Enemies To Panic The World appeared first on Planet Free Will.

You could argue that we should just vote out the politicians that are running things on the state and federal levels, but exactly how are we supposed to do that?

After what we witnessed last November, tens of millions of Americans won’t believe that our system of choosing leaders is legitimate ever again.

Of course those that are currently running things could attempt to restore faith in the system by getting rid of all the voting machines and by instituting real reforms that would make the process as transparent as possible, but we all know that they will never do that.

The last couple of years have been extremely painful for our economy as well.  More than 70 million Americans filed new claims for unemployment benefits last year, homeless encampments started popping up like mushrooms all over the country, and countless numbers of small businesses shut down permanently.  In fact, most Americans say that they have lost a favorite local business as a result of the pandemic…

Few people have escaped the financial impact of the coronavirus pandemic and that’s especially true for local ‘mom and pop’ shops. A new study finds half of Americans have witnessed their favorite local businesses close down because of COVID-19.

A survey of 2,000 people reveals 68 percent personally know a local business owner impacted by the pandemic. According to respondents, the most commonly impacted businesses include cafes (62%), retail shops (58%), gaming shops (55%), and book stores (54%).

On Thursday, we learned that another 444,000 Americans filed new claims for unemployment benefits last week.

In 2019, such a number would have been considered catastrophic.

But in the “new normal”, that number is actually considered to be “good news”.

Our politicians have tried to make everyone feel better by sending out waves of huge government checks, but that has just created rampant inflation and widespread shortages.

We are also losing the peace on our streets.  Murder rates were way up in major cities all over America in 2020, and in most of those cities they are even higher this year.

And it isn’t just men that are shooting men.  Today, I came across an article about an “eight-woman brawl” that resulted in a pregnant mother being gunned down…

A pregnant mother was shot and killed while she sat in her car close to an eight-woman brawl that erupted in gunfire.

The deadly confrontation took place just before 6pm Tuesday in the 1200 block of Valencia Avenue in Hemet, which is located 75 miles southeast of Los Angeles.

Family members identified the 27-year-old who had been shot in the head and died after being flown to a county trauma center as Tamika Haynes.

What in the world is happening to us?

You would have never read about such a thing happening on the streets of America in 1950.

These days, we seem to be losing control of just about everything, and that even includes the technology that we have become so dependent upon.  Hackers are causing nightmares for large entities all over the U.S., and in many cases absolutely enormous ransoms are being paid out…

CNA Financial Corp., among the largest insurance companies in the U.S., paid $40 million in late March to regain control of its network after a ransomware attack, according to people with knowledge of the attack.

The Chicago-based company paid the hackers about two weeks after a trove of company data was stolen, and CNA officials were locked out of their network, according to two people familiar with the attack who asked not to be named because they weren’t authorized to discuss the matter publicly.

Criminals seem to have the upper hand on the Internet, in our streets and in the halls of power in Washington and on Wall Street.

In previous times, we could rely on law enforcement to restore order, but now law enforcement authorities are being relentlessly demonized in our society.

In fact, it has gotten so bad that large numbers of law enforcement officers are permanently walking away from their careers.  For example, it is being reported that nearly 20 percent of all police officers in Seattle have quit over the past year.

Police departments all over the nation are having an exceedingly difficult time recruiting replacements for those that are leaving, and that is going to continue to be the case as long as we are treating police officers like human garbage.

Speaking of human garbage, just check out the bill that was just passed in the Wisconsin Senate…

Wisconsin senators approved a bill earlier this week allowing dead bodies to be dissolved in a chemical bath and disposed like sewage.

The bill, Senate Bill 228, authorizes a practice called alkaline hydrolysis, or “water cremation,” which liquifies the human body using a mixture of water, heat, and chemical agents, leaving only bones behind. The liquid is then dumped into the sewage system or boiled off, and bones can be crushed and deposited in an urn.

You have got to be pretty sick to want to liquify Grandma and Grandpa before dumping their remains into the sewer.

But that is who we are.

On all levels, we no longer respect life, and that is because as a society we are abandoning our faith.  Just check out these numbers…

The American Worldview Inventory (AWVI) 2021, an annual survey that examines the perspectives of adults aged 18 and over in the United States, found that while 57 percent of Millennials (born 1984-2002) consider themselves to be Christian, 43 percent “don’t know, care, or believe that God exists.”

Comparatively, 70 percent of Generation X (Gen X) Americans (born 1965-1983), 79 percent of Baby Boomers (born 1946-1964), and 83 percent of the Builder Generation (born 1927-1945) consider themselves to be Christian, while 31, 28, and 27 percent, respectively, “don’t know, care, or believe that God exists.”

America no longer resembles the nation that our founders sacrificed so much to establish, and if we stay on the path that we are currently on there is no future ahead for us.

But even though voices such as mine have been crying out for change for years, most of the population continues to sprint in the other direction.

We have already lost so much, and the “new normal” truly is horrible, but if America does not wake up things are only going to get worse.

The post SNYDER: Thoughts On The “New Normal” And The Things That We Are Losing As A Society appeared first on Planet Free Will.

They have supported and viciously defended nearly every draconian measure that governments and corporate elites have enacted in the past few years. They supported mass censorship of conservatives and moderates by Big Tech companies. They supported national lockdowns which destroyed hundreds of thousands of small businesses and violated the constitutional rights of millions of Americans. They continue to support unscientific mask rules which have been proven to achieve nothing tangible in terms of preventing viral spread. They support the use of “vaccine passports” which would effectively cut non-vaccinated people out of the normal economy and normal society and drive them into poverty. And, now they are all over the web trying to propagandize for the jab.

We know these unhinged creatures by many names, including social justice warriors, snowflakes, puritans, leftists, Marxists, communists, globalists, collectivists, narcissists, etc. Basically, they are some of the worst people on the planet, and while they usually drone on about “institutional racism” that doesn’t exist, or a rape culture that doesn’t exist, or a patriarchy that doesn’t exist (though I’m starting to wonder if maybe we should start one), they have now found a new love in the covid “crisis”.

But before I address the Woke Cult and and their perverse relationship with the establishment, I have to ask a basic question about the “vaccine” which no one in the mainstream seems to be asking:

Why should we take an experimental mRNA vaccine for a virus that 99.7% of people outside of nursing homes will easily survive?

This question alone usually explodes the heads of vaccine cultists. Most of them for some reason still believe the death rate of covid is “3% or more”. Why do they peddle this nonsense? Well, I would note that the mainstream media NEVER discusses the death rate of covid; they instead let people make assumptions based on things they have heard in the past from entities like the World Health Organization or the CDC.

The 3% stat appears to have come from PREDICTIONS made by the WHO in January of 2020 before the virus had fully hit the US, as well as a preliminary study by Lancet. These predictions were pushed forward by the Imperial College of London, a globalist institution which created the complex mandate and lockdown models that nations across the world are now using to control the public. Their models were so utterly wrong that it is bewildering to anyone familiar with statistical theory or medical management.

As it turns out, the death rate for covid is a mere 0.26% of those infected (it was never 3%) and we have known this for quite some time. Nursing home patients with preexisting conditions make up around 40% of all deaths. Over 80% of all deaths were people over the age of 65. And, according to the CDC, at least 30% of all covid hospitalizations were due to complications associated with severe obesity.

So, if you are not over 65 and you are not a disgusting fat-body, then you have very little to worry about from covid statistically. If you are over 65 and you are fat, then you have around a 0.26% chance of dying if you become infected. If you are over 65, fat, and live in a nursing home, then maybe you should be worried.

The bottom line is, covid is a non-threat to the vast majority of people, but there is a large group of obsessives out there that seem to want to be afraid of it anyway, or, they just want us to be afraid.

The virtue signaling around the vaccines is growing increasingly bizarre. There are numerous YouTube videos, TikTok videos, articles, and social media posts by people smugly proclaiming their jab status as if they have just been touched by the hand of God as the chosen ones. Furthermore, the idolization of medical frauds like Dr. Anthony Fauci is cringeworthy. If you don’t believe me you can see some examples below:

It appears that the SJWs are trying real hard to normalize covid vaccines by manufacturing a consensus. If everyone is doing it, then you might get left out and isolated from the crowd, and that’s a scary thought, right?

Maybe I’m reading too much into this, but I’m detecting some serious desperation behind this astro-turf movement against “anti-vaxers”. No one listens to the cult of woke, no one likes them and no one trusts them to be informed or honest in their agenda. Yet, they wield considerable power in our society because they are being backed by governments and corporations. Their relationship to the establishment is symbiotic.

This is not to say any of these people are aware of the underlying agenda. The mindset behind vaccine virtue signaling could be attributed to some base frailties the average leftist suffers from:

First, they have a habit of relying on the government and the system in general to provide for their feelings of normalcy. That is to say, they worship the covid vaccine partly because they see it as their ticket to appeasing the government and being given access to certain comforts. Sadly, they don’t realize that those comforts can be taken back anytime they want if they were not so cowardly.

In my county residents here have been ignoring the covid mandates for most of the past year. No one wears the masks. No one is using social distancing. And over 70% of the population is not vaccinated. The consequence? Only 17 deaths in the past year, most of which were people with preexisting conditions, and we have been free the whole damn time because we chose to be.

Second, leftists always argue from a position of “the majority”, even when they are not the majority. Covid is a tool, like a psychological crowbar used to leverage compliance, because the presumption is that it is a threat to everyone. And, if everyone is threatened by the same bogeyman, then everyone is part of the same monolith, the same collective. And if everyone is part of the same collective, then everyone must fight that bogeyman together in unity. If you do not work with the collective, that means you are working against the collective.

“We live in a society”, the leftists arrogantly spit and sneer, “which means you must do what WE say is best for everyone”.

As I already thoroughly outlined above, covid is not a threat to everyone. It’s not even a threat to more than 0.26% of people. We do NOT “live in a society”, at least, we don’t live in their society or under their rules. They don’t care about saving lives, this is just the excuse they need to exert control. Control is what they most desire.

How do I know this? Look at the mania surrounding the very existence of anti-lockdown activists and “anti-vaxers”. Look at how much they talk about us. They can’t stop themselves. Why do these people care so much whether or not we take the vaccine? If it actually works, then they are perfectly safe from us, and when we all die horrible deaths from covid they can say “we told you so”.

What they really fear is that we are right and they are wrong. The science is certainly on our side and has been for the duration of the pandemic. The WHO was wrong, the CDC was wrong, the Imperial College of London was wrong. The anti-lockdown activists were closer to the mark than all of them combined. The masks have been proven to be useless. The lockdowns have been proven to be useless. The death rate predictions were proven to be highly exaggerated. And, now the very need for the vaccines is in question.

In terms of the recent mainstream media narrative, we can draw a couple of conclusions: For one, the vaccine rollout is not going according to plan. Everyday the media is awash in stories about “vaccine hesitancy” and what the government needs to do about it. This tells me that far too many Americans are refusing the shot, so, the propaganda is being turned up to eleven.

I suspect the vaccine virtue signaling is a part of that campaign, or it is at least being encouraged by the establishment. Don’t you want to be on the right side of history? Don’t you want to be on the “side that cares about people”? Or do you want to be on the “selfish side”, the side that wants to kill grandma, the side that is racist and sexist and nasty and icky?

Another easy conclusion we can draw from the media is that this is not going away and the establishment intends to press the issue if we continue to defy them. I have seen the suggestion of “force” only gingerly broached in the past, but recently the narrative is becoming more aggressive. The word “force” is appearing more often. The media seeks to remind us that under that law, the establishment could make us take the vaccine. The message? We might as well get the vaccine now so that we can avoid any unpleasantness later.

We all know this is eventually going to end in war, but the elites need a huge ratio of pro-mandate people to effectively subjugate liberty minded individuals. They don’t have it and it shows.

Woke adherents see all of this same propaganda everyday; they hear the message loud and clear: The system is indicating that the vaccines will be mandatory whether by government declaration or by corporate requirement. So, leftists are scrambling to show their allegiance to their god (the state), and they act as good little foot-soldiers to gain extra virtue points.

There are many reasons not to accept an experimental vaccine, some of them scientific and some of them based on principle. I would simply point out that many virologists have spoken out on the safety of these vaccines including a former VP of Pfizer, Dr. Michael Yeadon, who along with his peers concluded that NO ONE should take the mRNA vaccines until further testing is done, otherwise there is considerable danger of long term health effects including autoimmune disorders and infertility.

The mRNA gene therapy push is at its core a giant experimental trial using the masses as unwitting test subjects. We really have no idea what the consequences will ultimately be, but I have a feeling that within a couple of years we will see the results and it will not be pretty. There is a reason why governments are making it legally impossible to sue vaccine producers for vaccine side effects.

Beyond the many health concerns, there is the problem of incrementalism. One vaccination alone might not be a big threat. Maybe it’s a gamble that doesn’t end in snake eyes for most people. But what about the next one? And the next one? What about the next 20 jabs? There are now half a dozen different mutations of covid being mentioned by the government and the media as being potentially resistant to current vaccines and more dangerous than the first iteration of the virus.

This is surely a lie, but it drives home the reality that the mandates are meant to go on forever. If we accept them now, they will never end. Just because you are vaccinated today does not mean you will be free tomorrow.

And, with each new vaccine there arises the specter of vaccine passports. And with vaccine passports there arises the specter of complete government micro-management of people’s lives. Sure, you can choose to not get vaccinated, but the system is going to make certain you suffer for it until you can’t survive without the jab. The vaccine is a stepping stone to tyranny disguised as empathy and duty to your community.

The woke cult adores this kind of environment, however. This is the type of dark slimy cave they like to nest in. The need to control others is an aberration, a mental deficiency common to psychopaths, but in the new world the control freaks are given justification and free rein. The striking irony here is that these people like to control, but they also like to BE controlled. They find comfort and safety in their chains. The world is a scary place, and being independent within it takes courage, mental fortitude and a willingness to learn from our mistakes so that we gain wisdom and experience in the process.

The platitudes and pontificating of the leftist mob are an attempt to avoid the tribulations of real life; their submission to the state no matter how dubious or evil is an attempt to feel safe from their own irrational fears, their weaknesses and their inadequacies. As the author Robert Anton Wilson once said:

“The obedient always think of themselves as virtuous rather than cowardly.”

The post Vaccine Virtue Signaling And The Cult Of Woke appeared first on Planet Free Will.

Huxley generally praises Orwell’s novel, which to many seemed very similar to Brave New World in its dystopian view of a possible future.  Huxley politely voices his opinion that his own version of what might come to pass would be truer than Orwell’s.  Huxley observed that the philosophy of the ruling minority in Nineteen Eighty-Four is sadism, whereas his own version is more likely, that controlling an ignorant and unsuspecting public would be less arduous, less wasteful by other means.  Huxley’s masses are seduced by a mind-numbing drug, Orwell’s with sadism and fear. 

The most powerful quote In Huxley’s letter to Orwell is this: 

Within the next generation I believe that the world’s rulers will discover that infant conditioning and narco-hypnosis are more efficient, as instruments of government, than clubs and prisons, and that the lust for power can be just as completely satisfied by suggesting people into loving their servitude as by flogging and kicking them into obedience.

Could Huxley have more prescient?  What do we see around us?  

Masses of people dependent upon drugs, legal and illegal.  The majority of advertisements that air on television seem to be for prescription drugs, some of them miraculous but most of them unnecessary.  Then comes COVID, a quite possibly weaponized virus from the Fauci-funded-with-taxpayer-dollars lab in Wuhan, China.  The powers that be tragically deferred to the malevolent Fauci who had long been hoping for just such an opportunity.  Suddenly, there was an opportunity to test the mRNA vaccines that had been in the works for nearly twenty years.  They could be authorized as an emergency measure but were still highly experimental.  These jabs are not really vaccines at all, but a form of gene therapy.  There are potential disastrous consequences down the road.  Government experiments on the public are nothing new.

Since there have been no actual, long-term trials, no one who contributed to this massive drug experiment knows what the long-term consequences might be.  There have been countless adverse injuries and deaths already for which the government-funded vaccine producers will suffer no liability.  With each passing day, new side-effects have begun to appear: blood clots, seizures, heart failure.

As new adverse reactions become known despite the censorship employed by most media outlets, the more the Biden administration is pushing the vaccine, urging private corporations to make it mandatory for all employees.  Colleges are making them mandatory for all students returning to campus.

The leftmedia are advocating the “shunning” of the unvaccinated.  The self-appointed virtue-signaling Democrats are furious at anyone and everyone who declines the jab.  Why?  If they are protected, why do they care?  That is the question.  Same goes for the ridiculous mask requirements.  They protect no one but for those in operating rooms with their insides exposed, yet even the vaccinated are supposed to wear them!

Months ago, herd immunity was near.  Now Fauci and the CDC say it will never be achieved?  Now the Pfizer shot will necessitate yearly booster shots.  Pfizer expects to make $21B this year from its COVID vaccine!  Anyone who thinks this isn’t about money is a fool.  It is all about money, which is why Fauci, Gates, et al. were so determined to convince the public that HCQ and ivermectin, both of which are effective, prophylactically and as treatment, were not only useless, but dangerous.  Both of those drugs are tried, true, and inexpensive.  Many of those thousands of N.Y. nursing home fatalities might have been prevented with the use of one or both of those drugs.  Those deaths are on the hands of Cuomo and his like-minded tyrants drunk on power.

Months ago, Fauci, et al. agreed that children were at little or no risk of getting COVID, of transmitting it, least of all dying from it.  Now Fauci is demanding that all teens be vaccinated by the end of the year!  Why?  They are no more in danger of contracting it now than they were a year ago.  Why are parents around this country not standing up to prevent their kids from being guinea pigs in this monstrous medical experiment?  And now they are “experimenting” on infants.  Needless to say, some have died.  There is no reason on Earth for teens, children, and infants to be vaccinated.  Not one. 

Huxley also wrote this:

“The surest way to work up a crusade in favor of some good cause is to promise people they will have a chance of maltreating someone.  To be able to destroy with good conscience, to be able to behave badly and call your bad behavior ‘righteous indignation’ — this is the height of psychological luxury, the most delicious of moral treats.” 

– Crome Yellow

Perhaps this explains the left’s hysterical impulse to force these untested shots on those of us who have made the decision to go without it.  If they’ve decided that it is the thing to do, then all of us must submit to their whims.  If we decide otherwise, it gives them the righteous right to smear all of us whom they already deplore.

As C.J. Hopkins has written, the left means to criminalize dissent.  Those of us who are vaccine-resistant are soon to be outcasts, deprived of jobs and entry into everyday businesses.  This kind of discrimination should remind everyone of …oh, Germany three quarters of a century ago.  Huxley also wrote, “The propagandist’s purpose is to make one set of people forget that certain other sets of people are human.”  That is precisely what the left is up to, what BLM is planning, what Critical Race Theory is all about. 

Tal Zaks, Moderna’s chief medical officer, said these new vaccines are “hacking the software of life.”  Vaccine-promoters claim he never said this, but he did.  Bill Gates called the vaccines “an operating system” to the horror of those promoting it, a Kinsley gaffe.  Whether it is or isn’t hardly matters at this point, but these statements by those behind the vaccines are a clue to what they have in mind. 

There will be in the next generation or so a pharmacological method of making people love their servitude and producing dictatorship without tears, so to speak, producing a kind of painless concentration camp for entire societies so that people will in fact have their liberties taken away from them but will rather enjoy it.

This is exactly what the left is working so hard to effect: a pharmacologically compromised population happy to be taken care of by a massive state machine.  And while millions of people around the world have surrendered to the vaccine and mask hysteria, millions more, about 1.3 billion, want no part of this government vaccine mania.

In his letter to Orwell, Huxley ended with the quote cited above and again here because it is so profound:

Within the next generation I believe that the world’s rulers will discover that infant conditioning and narco-hypnosis are more efficient, as instruments of government, than clubs and prisons, and that the lust for power can be just as completely satisfied by suggesting people into loving their servitude as by flogging and kicking them into obedience.

Huxley nailed the left more than seventy years ago, perhaps because leftists have never changed throughout the ages. 

The post Aldous Huxley Foresaw Our Despots – Fauci, Gates, & The Vaccine Crusaders appeared first on Planet Free Will.

From Variety, “TV Ratings: Oscars Plummet to Record Low, Down 58% Compared to Last Year”:

Per Nielsen Live+Same Day preliminary national numbers, an average of 9.85 million viewers tuned in on Sunday evening to watch a more intimate and stripped-down version of the Oscars in the midst of a pandemic. That’s a 58.3%, 13.75 million viewer drop-off from last year. The Academy’s third host-less show in a row scored a 1.9 rating among adults 18-49 in the fast national ratings, a 64.2% dip from 2020.

For comparison, last year’s ceremony garnered a 5.3 rating in the key demographic and 23.6 million viewers per the night’s time-zone adjusted fast national charts. The Oscars in 2019 delivered a 7.7 rating in adults 18-49 and 29.6 million viewers. While up 12% from 2018, that viewership figure represented the second-smallest audience ever for an Academy Awards telecast at the time. 2018 delivered the previous smallest viewership tally with 26.5 million viewers.

Apparently the highlight of the night was Glenn Close twerking to “Da Butt.”

Really hard to believe no one wanted to tune in!

The post Oscars Ratings Hit Record Low, Crash 58 Percent In One Year appeared first on Planet Free Will.

The important thing to keep in mind is that to that the likes of Turchin and other historical statisticians, the periods of societal discord that they try to map may look like this:

But when experienced in real life look more like this …

If there’s one thing in this highly polarized world that everybody probably does agree on it’s that we are almost certainly already in one of these periods of discord right now.

What I’m finding most interesting from Turchin’s take on this isn’t that periods of stability are not terminated by resource depletion (a la the climate alarmists), or any other “limits to growth” per se. While population growth in pre-industrial societies may bump up against “neo-Malthusian” limits, it sets up a counter-cyclical decline in population growth. How these forces interact in a transition from stability to chaos is that an over-abundance of elites creates a situation of the political class splitting into factions and fighting over the spoils of what is now a shrinking pie in terms of real economic wealth:

 “According to this theory, population growth in excess of the productivity gains of the land has several effects on social institutions. First, it leads to persistent price inflation, falling real wages, rural misery, urban migration, and increased frequency of food riots and wage protests.

Second, rapid expansion of population results in elite overproduction—an increased number of aspirants for the limited supply of elite positions. Increased intra-elite competition leads to the formation of rival patronage networks vying for state rewards. As a result, elites become riven by increasing rivalry and factionalism.

The above passage made me think of the 2016 US election, one that was framed as a populist political outsider taking on the Washington DC swamp… however as Turchin notes, somewhat uncannily….

“all these trends intensify, the end result is state bankruptcy and consequent loss of military control; elite movements of regional and national rebellion; and a combination of elite-mobilized and popular uprisings that expose the breakdown of central authority.”

Democratic Socialism, BLM, whatever comes next all have in common extremely well off elites (millionaires and billionaires) talking up a populist game against some ostensibly amorphous “Establishment”, to which these crusaders are loathe to admit their own membership.

Regional governors and in increasingly more cases, entire police forces are essentially “going rogue”. It all sounds in the ballpark of what Turchin is talking about.

Then the media makes useful idiots of us all, reframing as existential battles between good and evil what are really just internecine conflicts between elites who regard everybody else as serfs (in much the same way that I have always privately thought that World War 1 was, at it’s core, a family squabble among a pan-European dynasty that ruled by divine right).

Which brings us to today, which Turchin doesn’t assert, but I couldn’t help but notice another eerily prescient remark:

“epidemics and even pandemics strike disproportionately often during the disintegrative phases of secular cycles”

Global lockdowns and fiscal stimulus are once again framed as public safety and societal stabilizing measures. However as come commentators (thinking specifically of Danielle Di Martino) observed: The financial system was coming unglued, and the central bankers needed Covid because they were about to pull a Hail Mary to save a rapidly deteriorating globalized economy.

The Great Pivot: Covid-to-Climate

What’s probably coming next: ubiquitous climate change alarmism, can be understood to mean there aren’t enough private jets to go around, and it was even getting crowded in First Class.

Everything coming out of unaccountable policy institutes like the WEF and the mainstream media are just reframings of what Turchin calls “elite overproduction” such that the rabble believes the revocation of their civil liberties and the decline in their living standards is necessary and just.

What are the alternatives?

Maybe neo-Malthusianism has its place, given The Climate? This is an important question because the signs are already around us that as the pandemic fizzles The Great Pivot will be from COVID-to-Climate.

For starters, numerous environmental and ecological scholars and thinkers who are concerned about humanity’s effects on the ecosystem are vehemently opposed to climate alarmism, finding it destructive and self-defeating. This warrants multiple separate articles but I’ll mention Michael Shellenberger’s “Apocalypse Never” and former Under-Secretary for Energy under Obama, Steven Koonin’s “Unsettled Science”. The latter isn’t out until next month, but Dmitri Kofinas just had him on Hidden Forces, I strongly suggest listening and sharing it.

The coming New Green Deal style clampdowns will make global lockdowns look rather benign, despite an abundance of evidence that lockdowns did nothing to change the actual trajectory of COVID.

The coming Climate Emergency will embark on some fool’s errand like “15 months to cool 1.5C”, and it will probably be announced from some Davos-style ecological summit on Richard Branson’s private island that all the participants arrived at via super-yachts.

Because as per Turchin, this is final stage that transitions us into a period of chaos and instability:

‘First, the elites become accustomed to ever greater levels of consumption. Furthermore, competition for social status fuels “conspicuous consumption” (Veblen 1973 [1899]). Thus, the minimum level of consumption necessary for maintaining the elite status exhibits runaway growth. Second, the numbers of elites, in relation to the rest of the population, increase. 

The third consequence is that the twin processes of declining living standards for the commoners and increasing consumption levels for the elites will drive up socioeconomic inequality. As a result of the growth in elite appetites and numbers, the proportion of the total economic pie consumed by them will increase. However, there are limits on how far this process can go. Eventually, increasing numbers of elites and elite aspirants will have to translate into declining consumption levels for some, leading to the condition that has been termed elite overproduction (this is reminiscent of population growth leading to overpopulation). Intraelite competition for limited elite positions in the economy and government will become more fierce.

I emphasized the part that provides the most telling signal of them all. If you pay attention to the argument Turchin has been laying out, left to itself, an expanding population with expanding consumption will hit some sort of Neo-Malthusian limit and then begin to reverse under its own constraints.

But this dynamic doesn’t happen at the elite level. The capstone class of society simply continues getting larger and consuming more of the economic pie and owning more of the wealth, exacerbating wealth inequality. The elites are not constrained by limits, until there is nothing left to strip from the underclass and they come into conflict with each other.

Then, well, things need to get serious. We need a world war, or a global lockdown, or a climate emergency to keep the rabble in line so that the people on top can finish sorting out the spoils.

(It is important to note: I’m not saying this is all planned. I don’t think it’s a conspiracy. It’s a dynamic. The people impelling these shifts probably really do think they’re benefactors of humanity and that they deserve to sit atop of it. Divine right persists to this day.)

How about this instead?

What would restore a semblance of natural constraints around both overproduction and overconsumption (and with it externalities like pollution and habitat destruction) would be lifting all artificial attenuators on market signalling. That means: subsidies, bail-outs, governments picking winners and losers, central planning and management by “experts”, all of it has to go.

We have to deal with reality as it is, not as our models insist it is supposed to be. We have to re-gear public policies as responses to facts on the ground as opposed to doubling down on failed models (lockdowns aren’t slowing the spread? Lockdown harder! Masks don’t work? Double masks!)

How about seeing a governor or a premier come out and say this:

“Neither lockdowns nor masks seem to be working, for the next six weeks we want as many people as possible to load up on Vitamin D and Zinc”. We’re going to greenlight Ivermectin and hydroxychloroquine, and we’re going to launch an operation Warp Speed to study any and all alternative approaches”

In any society in which the incentives were such that the ruling class was really trying to solve the problem at hand, this would have happened without any prompting.

Any business or any tribe that has to weigh trade-offs and can’t externalize their failures would have looked at alternatives to failed models because they would have no other choice.

But the elites and the political class? They get paid either way. They get exemptions. They get priority. And when their “public service” is over, they walk through the revolving door into Big Corporate directorships, lobby firms and think tanks.

All they have to do is get the public to ratify their own servitude every few years, and the elites have the entirety of Big Tech and the Corporate Media to brainwash the public that it’s in their best interests to do it.

In our current age, the dynamics Turchin explored were not mathematically precise and he acknowledged that there would be nuances and subtleties in applying these to a post-industrial age:

While the overall dynamics are complex, the dynamical feedbacks between variables, that is, mechanisms that generate the dynamics, are often characterized by a high degree of determinism.

He is probably onto something that these societal dynamics have set an age of discord in motion, one myself among others have been saying for awhile will be remembered as the end of the age of the Nation State.

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The post The Age of Over-Abundant Elites appeared first on Planet Free Will.

In late February a whistleblower came forth with screenshots, posted on YouTube, of slides from Coke’s internal ‘diversity training’ course urging its employees to quote, “Be less white.”

And by ‘less white’ they mean subservient. They don’t mean be more sensitive.

When this happened, I immediately said to myself, “Scratch ever buying another Coke product off my list.”  Not a moment’s angst or energy went into it.

“Be less white?”

“Drink no Coke.”

Why?  Because choosing not to buy a Coke on the rare occasion I buy a soda anymore is an easy one.  Sugar (or aspartame) and water in and of itself isn’t anything to get excited about, it’s the association of Coca-Cola with a past positive experience that is.

And they just told me I’m a bad person because of the heritage of my birth. 

Not a positive, relationship-building experience.

Now I know that Critical Race Theory hustlers think they can immunize themselves and their real agenda with rhetoric, justifying their racism and hoping they’ve conditioned enough of us into feeling guilty to allow the inversion of society where blacks are in power and whites are not. 

While words certainly have power, nothing has more power than action.  This incident sparked an enormous controversy which has yet to die down.

But it wasn’t one that made headlines for more than one news cycle.  And yet, millions of people made the same effortless decision I did.

Immediately Coke went into damage control and pulled the training course, issued statements that it wasn’t true and all the typical backpedaling a cowardly management team does when caught insulting a core customer base.

You would think they would have learned from the NFL.  But, no, sadly.  In their quest to be all things to all people, if I’m being generous, Coke will quickly find themselves hated by everyone. 

Hated by whites for telling them they’re bad people.  Hated by the race baiters for sucking up to their fragile white overlords. 

I’ve spoken to dozens of people who work in modern corporate America and Coke isn’t the outlier, but rather the norm.  And the backlash against this race hustling isn’t just coming, it’s here.

For some companies, they can survive a mistake like this because their business doesn’t depend on brand loyalty. 

Take airlines, for example.  When planning a trip is the choice of airline at the top of your priorities?  Or are flight availability, timing, proximity to home and about a hundred other things far more important than the particular company operating the plane?

Of course not.  Air travel is one of the most heavily regulated and, by extension, homogenized industries one can think of.  Choosing an airline is like choosing a brand of gasoline.  Air travel is a commodity and the most convenient one will most likely determine your shopping preference.

But what is Coca-Cola’s business based on if not its brand? 

It’s the alchemy of Coke’s secret formula and its marketing which imbues Coke with its profit engine.

Famously, Warren Buffet owns a big position in Coke precisely because it had a bullet-proof brand, what he calls, in investing terms, a moat around its business.

And with three little words they just torched more than a century of brand nurturing that has been the standard by which such things are measured.  Business schools use Coke’s brand maintenance as a primary case study in how to do it right.

Soon, it will be the primary case study on how to do the exact opposite.  That is, when we’re allowed to teach such things again.

So, what possessed them to think they could turn on 70+% of Americans already sick to the gills of the anti-white rhetoric coming at them from every angle and not drain that moat?

Arrogance?  Maybe.  Incompetence mixed with mandated virtue signaling is a better bet. 

Like I said at the outset I didn’t give this much thought when it first happened more than a month ago.  But something happened the other day that got my attention.

My private boycott of Coke wasn’t something I thought much of until I went to my local CVS to buy a Diet Pepsi…

… and found that I couldn’t because there were none in the cooler.

Right next to it was the coke cooler… stocked to the gills.

I live in North Florida, practically Georgia, which is literally Coke Country.  Remember, Atlanta is Coke’s headquarters.  And in my small town there wasn’t a Pepsi to be bought? 

Needless to say, I chuckled knowing that Donald Trump – 2021’s version of Lord Voldemort – may not be allowed in the public communications space but his words still have tremendous power.

He said boycott Coke and my conservative North Florida town said, “Yes, sir.”

Companies like Coke don’t get it.  Their management, just like our politicians, live in bubbles too far removed from their customers to have any sense for what they’re feeling.  And Trump voters feel marginalized.

The free market is a brutal thing.  It’s unforgiving and uncompromising.  Every seller on Ebay lives in fear of the dreaded negative feedback.  So does every Uber driver.  Marketing people know that for every hundred positive comments one negative one will depress sales.

It’s why a restaurant that gives you great service a dozen times in a row is forever on your ‘avoid list’ after one bad meal.  Don’t get me started about my personal war with Subaru, Netflix and General Motors.

When the barrier to your choice of one product over another is low, there’s no reason to have brand loyalty if that brand doesn’t 1) satisfy your needs or 2) treat your money with respect.  Branding is all about identifying with your customer, telling them that buying this product will not just improve your life but make you the kind of person you want others to see you as.

And Coke just told seven out of ten Americans they’re scum.

Brand creation takes a lifetime to create and a minute to destroy. 

Brand destruction of this type is happening all across America right now.  I wrote recently about Patreon’s willingness to join the Big Tech censorship brigade but it’s everywhere. 

From Disney’s movies to Major League Baseball all the uniquely American things we could find common ground on despite our political differences are under direct attack.

Critical Race hustlers are culture warriors obsessed with destroying anything and everything beautiful.  They are Leninists never content with what they’ve achieved and will not stop until they have poisoned everything we’ve ever held dear.    

Amplifying a race war between whites and blacks by turning every institution of culture into a hotbed of fabricated conflict built on false dichotomies has been their modus operandi for generations. 

Companies like Coke think they can bargain with these folks, that there is a limit to their behavior.

But there isn’t.  Coke has committed the critical sin.  The race hustlers won this round.

If Pepsi is smart they’ll fire their entire Diversity Division tomorrow, and put on a third production shift at the market rate for labor.

If they don’t then they too simply want to go broke.

The post Woke-a-Cola: How to Destroy a World-Leading Brand in 60 Seconds appeared first on Planet Free Will.